Ronald A. Yaros, Ph.D. 

University of Maryland

A sample of P-I-C-K elements that can increase engagement with and learning of digital content.

* EXPLANATORY CONTENT REQUIRES ADDITIONAL TIME AND ATTENTION TO PRODUCE.

 

FIRST, EXPLANATORY* HEADLINES instantly inform ALL three types of users.  
Traditional titles, descriptive or "teasing" headlines retain only readers who have time and interest to learn the meaning.  How many MORE users would engage if they obtained specifics from the headline or tweet?

BEGIN AND END WITH TEXT 
Generic photos or long videos may attract attention initially, but compelling text retains more users.