Ronald A. Yaros, Ph.D. 

University of Maryland

Once three USER types are recognized, the four components of P-I-C-K CONTENT can be maximized to engage the largest audience possible. While we know that individually, personalized, interactive or coherent multimedia play an important role in engagement, the P-I-C-K model depends on the combination of all three plus one new element.

A new and unique component in the P-I-C-K model (the "K") is a cognitive "kick-out."  To date, analytics have focused on monitoring and increase engagement.  P-I-C-K's "kick out" refer to anyting that can terminate a user's engagement with content.  A kick-out can be an unfamilar term, broken link, long video, full page of only text, etc.  Minimizing "kick-outs" is one of the four critical elements in the model.