Ronald A. Yaros, Ph.D. 

University of Maryland

Understanding Audiences
Researching audience behaviors and analytics

This course uniquely synthesizes

  • Our latest research of audience behaviors 

  • Different types of digital content

  • Resulting analytics from client partners

  • And a suite of analytical platforms.


"Clients" include The Baltimore Sun and USA Today.

Analytical tools include Adobe Omniture, Chartbeat, Google Analytics and

Mobile Journalism
A certificate course
for professionals
Information 3.0
Understanding the next 
generation of digital users