Understanding Audiences
Researching audience behaviors and analytics
 

This innovative course for graduating journalism seniors applies the quality writing and production skills they have acquired by exploring cutting-edge research that
 

  • Increases audiences for more quality content

  • Explains the needs of different audience 

  • Describes the importance of different types of content

  • Applies a suite of analytical platforms for metrics
     

Past class partnerships include
The Baltimore Sun and USA Today.

 

Mobile Journalism
A certificate course
for professionals
Information 3.0
Understanding the next 
generation of digital users 

Ronald A. Yaros, Ph.D. 

University of Maryland