Ronald A. Yaros, Ph.D. 

University of Maryland

THE PICK COMPONENTS:

Too much interactivity overwhelms.  (This is called a cognitive "kick-out." ) Effective interactivity includes explanatory titles, focuses only on key content, and is either user controlled manually or site-controlled. Interactivity is only one-fourth of P-I-C-K content.

is good but can also be overwhelming.